This Privacy Policy describes how Optavus Blog (hereinafter referred to as “we”, “our site”, “platform”) collects, uses and protects users’ personal information when they visit the site. We respect your privacy and strive to be transparent about our data processing. This policy may be updated periodically and we encourage you to check it for changes.
Use of cookies and similar technologies
We may place cookies and other technologies on your device, including mobile devices, according to your preferences as specified in the cookie settings center. Depending on the settings you select, the following information may be collected through these technologies:
- unique device identifier;
- the IP address of the mobile device;
- operating system and mobile operator information;
- location information (to the extent permitted by law).
Each time you visit the Optavus website, you will be able to accept or reject the use of cookies and change your preferences.
What is a cookie?
Cookies are small text files that are stored on your device when you visit a website. They allow the site to recognize your device and store information about your visit – such as content viewed, language selected, time of visit and interaction with ads.
Cookies set by us are called “first party cookies” and those set by other companies are called “third party cookies”.
Why do we use cookies and similar technologies?
Cookies perform many useful functions:
- help you navigate through the pages of the website quickly and conveniently;
- remember your preferences;
- improve the quality of your user experience;
- allow us to display relevant ads and offers;
- help us understand how you interact with content.
Do we use cookies for marketing and analytics?
Yes. We may use information collected through cookies to:
- analyze user behavior;
- offer personalized content and offers;
- improve our site and how it works;
- display relevant advertising (if permitted by the laws of your country).
Sometimes cookie data can be matched to a specific user.
Do we use third party cookies?
Yes, the Optavus website uses cookies, web beacons and similar tracking technologies provided by third parties. These cookies are called third party cookies. They allow us to:
- obtain analytical data about how users interact with the site;
- measure the effectiveness of content and advertising campaigns;
- customize the display of advertisements based on user interests;
- integrate third-party services (e.g., video, maps, commenting systems, social networks, etc.).
Third-party companies may use these cookies to collect information about your behavior on our and other websites. This data is typically used to build anonymous profiles and customize advertising content.
What if I don’t want cookies to be used?
You can manage your cookie preferences in the privacy settings center on the Optavus website. There you can:
- agree to the use of all categories of cookies;
- select only the categories you want to use;
- change your choice at any time.
Optional:
- Deleting cookies: You can delete already saved cookies from your device via your browser settings. This will delete previously saved information about your preferences and actions.
- Blocking cookies: You can also set your browser to block the setting of cookies, either in full or in part (e.g. only third-party cookies). You can do this in the “Privacy” or “Site Settings” section of your browser.
Important: disabling or restricting cookies may affect the operation of certain functions of the site. Some sections may not work properly or may not be available at all.
If you have any further questions, you can contact our Data Protection Officer at: [email protected].
What types of cookies do we use?
We use different categories of cookies to provide a stable and personalized experience on the Optavus website:
- Strictly necessary cookies are files without which the site cannot function properly. They are activated in response to user actions, such as logging into an account, selecting privacy settings, or filling out forms. These files do not store personally identifiable information about the user.
- Performance cookies allow us to track the number of visits and analyze visitor behavior. The information is collected in an anonymized form and helps us understand which pages are most popular and how users navigate the site. If you disable these cookies, we will not be able to effectively evaluate and improve site performance.
- Functional cookies are used to enhance the site and personalize content. They may be set either directly by us or by third-party service providers whose tools are integrated into the site. If you disable these cookies, some features may not work properly.
- Targeting cookies are set by our advertising partners and are used to create a profile of your interests. These cookies allow us to show personalized ads based on the information we collect about your online behavior. If you disable this category, you will only see generic, non-personalized ads.
Cookie retention period
Cookies used on the Optavus website may be stored on your device for up to 1 year after they have been set or last updated. You can find detailed information about each cookie and its retention period in the Preference Settings Center on our website.
Data storage
Cookies and related data may be stored on your device for up to 12 months from the last interaction. Newsletter subscriptions and contact information are stored until you revoke your consent or delete your account (if any).
Contacting us
If you have questions about the Privacy Policy or want to exercise your rights, please contact us: [email protected].